BTS’ long-awaited comeback tourafter a four-year hiatus has triggered unprecedented demand in Mexico — so intense that the country’s president stepped in.
Mexico’s President Personally Appeals to South Korea
President Claudia Sheinbaum confirmed she wrote directly to South Korea’s president, asking for more BTS concerts in Mexico after tickets sold out within minutes.
150,000 Tickets. Nearly 1 Million Fans.
Only 150,000 tickets were available for BTS’ Mexico City shows, while close to a million fans attempted to buy them, according to Sheinbaum.
Fans Left Empty-Handed
Local media reported all BTS tickets were wiped out in less than 40 minutes, underscoring just how massive the demand for the group’s return is.
What Fans Were Supposed to Pay
On Ticketmaster, official prices ranged from:– – 1,800 pesos ($100)– Up to 17,800 pesos ($1,030)Even at these prices, tickets vanished almost instantly.
Resale Platforms Accused of Exploitation
On resale platforms, prices reportedly jumped to:– – 11,300 pesos– As high as 92,100 pesosFans accused platforms of dynamic pricing abuse
Mexico Sanctions Resale Platforms
Mexico’s consumerwatchdog sanctioned StubHub and Viagogo for what it called “abusive and disloyal practices” in the BTS ticket resale process.
BTS’ Popularity Is Exploding
Spotify ranks Mexico as K-pop’s fifth-largest market globally. Streaming of K-pop songs in the country has surged more than 500 percent in the past five years.
BTS’ Packed Global Schedule
Mexico’s local promoter, Ocesa, told officials that adding shows may be impossible due to BTS’ tightly packed world tour itinerary.
South Korea Declines to Comment
South Korea’s presidential office and foreign ministry have not commented on the letter, according to local media reports.
One of the Biggest Tours of the Year
BTS’ 79-date world tour kicks off in April in South Korea before heading across Asia, Europe, and the Americas.
BTS’ First Group Tour Since 2022
The septet has not released music as a group since June 2022, having pursued solo projects and completed mandatory military service.
BTS’ Tour Could Cross $1 Billion
According to Billboard, BTS and HYBE could generate over $1 billion from concerts, merchandise, licensing, albums, and streaming.
More Demand Than Ever, Fewer Seats
The Mexico ticket chaos highlights a global issue: BTS’ popularity has grown faster than stadium availability.
When K-Pop Meets Politics
From sold-out stadiums to presidential appeals,BTS’ comeback tour is reshaping global entertainment — and proving their cultural power has only grown.